01:26Liverpool FC won their High Court case against American sportswear giant New Balance, allowing competitors Nike to take over their kit sponsorship deal, according to the verdict delivered at the Royal Courts of Justice in London on Friday.
New Balance sued the football club over their €46mil (£40mil; $51mil) sports kit deal, which ends in May 2020. Liverpool are reportedly set to announce an agreement with Nike, who apparently offered a €35mil (£30mil; $38mil) a year deal, for five years.
New Balance argued that Liverpool were obliged to renew its sponsorship deal if it was able to match the terms of any competitor's offer to sponsor the kit.
Liverpool successfully argued that Nike's wider reach over 6,000 worldwide stores, of which 500 are actually owned by Nike, and their roster of celebrities meant that their offer was actually stronger than what New Balance could put on the table.
UK: Liverpool defeat New Balance in court to pave way for Nike mega-deal
Liverpool FC won their High Court case against American sportswear giant New Balance, allowing competitors Nike to take over their kit sponsorship deal, according to the verdict delivered at the Royal Courts of Justice in London on Friday.
New Balance sued the football club over their €46mil (£40mil; $51mil) sports kit deal, which ends in May 2020. Liverpool are reportedly set to announce an agreement with Nike, who apparently offered a €35mil (£30mil; $38mil) a year deal, for five years.
New Balance argued that Liverpool were obliged to renew its sponsorship deal if it was able to match the terms of any competitor's offer to sponsor the kit.
Liverpool successfully argued that Nike's wider reach over 6,000 worldwide stores, of which 500 are actually owned by Nike, and their roster of celebrities meant that their offer was actually stronger than what New Balance could put on the table.
Liverpool FC won their High Court case against American sportswear giant New Balance, allowing competitors Nike to take over their kit sponsorship deal, according to the verdict delivered at the Royal Courts of Justice in London on Friday.
New Balance sued the football club over their €46mil (£40mil; $51mil) sports kit deal, which ends in May 2020. Liverpool are reportedly set to announce an agreement with Nike, who apparently offered a €35mil (£30mil; $38mil) a year deal, for five years.
New Balance argued that Liverpool were obliged to renew its sponsorship deal if it was able to match the terms of any competitor's offer to sponsor the kit.
Liverpool successfully argued that Nike's wider reach over 6,000 worldwide stores, of which 500 are actually owned by Nike, and their roster of celebrities meant that their offer was actually stronger than what New Balance could put on the table.