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Nomsa Chabeli, Group CEO of the South African Broadcasting Corporation (SABC), underscored the importance of diversifying global media perspectives at the BRICS Media Summit in Moscow on Saturday.
Addressing attendees, Chabeli noted the historical dominance of Northern narratives in media and advocated for a broader range of viewpoints.
“We grew up with the media really being influenced by the narrative that comes from the North,” Chabeli said. “The opportunity now is for world views to have more diversity. And that’s where I suppose broadcasters such as RT come in because you start looking at different perspectives, which are very critical in decision-making so that you drive away the bias that tends to exist from a media perspective.”
Chabeli also highlighted the role of media freedom in fostering multilateralism, which she described as crucial for navigating a changing global economy.
The BRICS Media Summit, taking place in Moscow from September 13-17, is convening leaders from prominent BRICS media entities and representatives from other nations interested in deepening cooperation with the group.
The summit will focus on how BRICS media can contribute to global stability in a multipolar world and explore technological advancements in information exchange among the BRICS countries.
There is an opportunity for world views to have more diversity - Group CEO of South African Broadcasting Corporation
Nomsa Chabeli, Group CEO of the South African Broadcasting Corporation (SABC), underscored the importance of diversifying global media perspectives at the BRICS Media Summit in Moscow on Saturday.
Addressing attendees, Chabeli noted the historical dominance of Northern narratives in media and advocated for a broader range of viewpoints.
“We grew up with the media really being influenced by the narrative that comes from the North,” Chabeli said. “The opportunity now is for world views to have more diversity. And that’s where I suppose broadcasters such as RT come in because you start looking at different perspectives, which are very critical in decision-making so that you drive away the bias that tends to exist from a media perspective.”
Chabeli also highlighted the role of media freedom in fostering multilateralism, which she described as crucial for navigating a changing global economy.
The BRICS Media Summit, taking place in Moscow from September 13-17, is convening leaders from prominent BRICS media entities and representatives from other nations interested in deepening cooperation with the group.
The summit will focus on how BRICS media can contribute to global stability in a multipolar world and explore technological advancements in information exchange among the BRICS countries.
No access EU and US media/EU and US territory. For further info please contact Client Service
Nomsa Chabeli, Group CEO of the South African Broadcasting Corporation (SABC), underscored the importance of diversifying global media perspectives at the BRICS Media Summit in Moscow on Saturday.
Addressing attendees, Chabeli noted the historical dominance of Northern narratives in media and advocated for a broader range of viewpoints.
“We grew up with the media really being influenced by the narrative that comes from the North,” Chabeli said. “The opportunity now is for world views to have more diversity. And that’s where I suppose broadcasters such as RT come in because you start looking at different perspectives, which are very critical in decision-making so that you drive away the bias that tends to exist from a media perspective.”
Chabeli also highlighted the role of media freedom in fostering multilateralism, which she described as crucial for navigating a changing global economy.
The BRICS Media Summit, taking place in Moscow from September 13-17, is convening leaders from prominent BRICS media entities and representatives from other nations interested in deepening cooperation with the group.
The summit will focus on how BRICS media can contribute to global stability in a multipolar world and explore technological advancements in information exchange among the BRICS countries.